Internet Marketing Mt Gambier is an
intricate task, and as we enter into 2016, people are in a state of mind where
they reflect back on the year that was 2015, and try and work out what life
holds in store for them next. This is of course, tough. You can never ever know
what is around the corner, but if you figure out the fundamental parts of the
past and look for trends you can get a better comprehension. This is
particularly true for SEO. I want to try and point out to you several of the
major trends that have been surfacing in 2015 throughout the Mt Gambier SEO
sector and the world. From this with any luck together we can try and determine
where to focus our efforts, this will be specifically beneficial if you are a
local Mt Gambier business.
Think Local
This is the biggest developing trend and it
is going to keep boosting in importance. This means that if you are an Mt
Gambier company and you are looking for local clients, then this is wonderful.
Kicking off with the changes from Google Pigeon, we saw a developing trend that
local Mt Gambier searches were actually ranking higher than business with
national company headquaters, or even places on the other side of the city.
Why? Because with local searches people want to know what is near them! In 2016
this is going to grow even more considering the recent Google search quality
ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are investing more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so keep an eye out
for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
quickly growing overseas and are starting to emerge in Australia and it won't
be long before they gain interest in Mt Gambier.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other fast
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 things for a local Mt Gambier business. 1-- you ought to be
observing growing trends, and ensure you have the capacity to actually let
people pay-- for example, if you are yet to buy a PayWave or RFID reader for
your ship, then get one. And 2-- you can start capitalizing on the mobile
nature of paying. This means advertising and marketing, coupons and other
fantastic offers that you can send out to people on their phones and therefore
instantly into their wallets.
Beacons
Beacons are a thing that has had expanding
use overseas and we are discovering them locally now too, but they are
generally other ways of getting deals to people locally. It works through
Bluetooth, and even a free Wi-Fi, and it just simply provides information or a
discount to people who are connected or sign up to the Beacon. This means that
people at your Mt Gambier store, or even wandering past the area will be given
more enticement to actually enter the store and make a purchase. It's a clever
promotion and marketing tool that will continue to grow in 2016, but I wouldn't
be surprised if technology and innovation changes this even further throughout
the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for avant garde ways such as advertising. This
has been seen in America with national projects run by Dunkin' Donuts and Taco
Bell making use of these aps. It is amazing how individuals can keep
reinventing ways to get their business out there, and the same might be done
for your local company in Mt Gambier. Be creative and even look into what
people have done, especially when it comes to social media-- if you see a
little something you like, take note of it and find a way to combine a related
idea into you own strategy.
My last pieces of parting advice-- and
these are things that you can possibly do now, today-- would be to sign up to a
new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one
you don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your recognition at a local Mt
Gambier level, and also boost your authority and possibly even become a
resource for people. This goes to your local SEO efforts which are key in 2016.
So you will possibly discover that the future actually looks great for Local
businesses with patterns and technology promoting even greater interaction at a
'community' level. This is great for Mt Gambier businesses, so I hope that you
are as excited as I am. Keeping that in mind, if you are lo9oking for more SEO
advice, or are looking to increase your SEO efforts, then contact Internet
Marketing Experts Mt Gambier on 1300 595 013 or visit, .internetmarketingexpertsMtGambier.com.au
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