Wednesday, July 6, 2016

Digital SEO Marketing-- The Battle to learn what Google is actually 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and one of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not actually one to whine about the way that Google develops-- generally they are moving to make the SEO 'game' a more trustworthy a value driven industry, but some things are still exasperating. So what am I complaining about here? Well let me make an effort and clarify it this way.



Regardless of how you plan to design your keyword research, it all starts with a particular core idea, one that you ought to develop by checking out your metrics and Google Analytics.

The idea is that from this main idea and keyword, you then make a seed list of terms, expanding through interrelated terms and synonyms of your primary concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to lower the access to the data created by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this has an effect on an ever increasing amount of data, being upwards of 80 %. This implies that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword research tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the easiest ways to learn the real metrics for many industry areas. The main problem that is brought up by this is how it has an effect on the small businesses in Mt Gambier that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Mt Gambier on1300 595 013 or visit, www.internetmarketingexpertsMt Gambier.com.au