Digital Advertising in Mount Gambier means nothing if you don't know how to use your Call to Actions or (CTA's), because a Call to action may possibly be the easiest way for you to develop a lead. It can make or break depending upon how weak or strong your CTA is, so I want to give you a few tips to make sure that you are doing the best you can to grow your brand and generate those necessary leads.
Wording
Really basic, stay clear from common words that are going to make you seem desperate or like you are pushing for a sale. For example, choosing between the words, 'buy' and 'shop' as a CTA, one might think that they each mean the same thing. But you should understand that lots of people on the web have the tendency to avoid commitment, and so subconsciously even there is a habit for the general public to think that the term 'buy' is locking them into something, while 'shop' is a way for them to discover more information and facts. The point I am trying to make is that you really should think of the wording and avoid words that have unintentional outcomes.
Shape and Colour
It may seem unusual, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a number of studies into the notion of design and its affect upon a person's perception, and essentially one theory claims that curves are the most reliable way to go. So, if you intend to try and optimise even more, think about making the button for your call to action curved, rather than a square.
Now, colour, this is an additional area that there are a few theories on. Some people would have you believe that green is fantastic because it indicates 'go', but to stay clear of red because it is 'stop', or that blue is calming so it should make people more relaxed ... In the end there really isn't any conclusive evidence to suggest one option over another, so just opt for what works best for your design. One thing that I will touch on though is that you should know the font size and colour-- If you want your digital advertising to be most efficient in the Mount Gambier area, it is a good idea to try and keep it different from the rest of your content, but don't go too wild.
Location
Where your call to action is set is quite crucial to digital advertising success.
All that I mean by this is make sure that you don't have it tucked away in a corner somewhere, or that you have way too much text that is convoluting the Call to action.
In the end it all comes down to identifying the combination that works for you, remember your wording, shape, colour, size and placement of your brand's Call To Action, and when you bring all the elements together just think basic and think about your consumer.
Upgrading your Online Sales with good CTA's.
If you need to improve your digital marketing strategy in Mount Gambier or just want find out more about CTA's then feel free to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsMountGambier.com.au.
This piece is written with a number of tips in mind, and it stems from a fair bit of research and development, but we would enjoy to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.
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