INTERNET MARKETING's Pidgeon carries good news for local Mount Gambier businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for quite a few people entering the world of INTERNET MARKETING is that Google keeps making changes, so you ought to understand each of the past updates so as to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Mount Gambier businesses.

In the past we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a variety of rather subtle changes that is very important to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites will need to 'earn' a positon rather than buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has fixed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Mount Gambier business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Traditionally, the smaller local Mount Gambier store would be dealing with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small companies were just giving in on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Mount Gambier, is now more likely to rank a local Mount Gambier business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the best out of your business!

If you really want to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend browsing through Internet Marketing Experts Mount Gambier, call 1300 595 013 or visit at www.internetmarketingexpertsMountGambier.com.au