Digital SEO Marketing Mount Gambier is
not as simple as designing a website there are of countless different Digital
SEO Marketing concepts to try and understand yourself as a website owner. It is
for this reason I intend to show to you a few lessons that I have learnt about
Facebook Ads. Why Facebook ads? Because Social media is critical to Digital SEO
Marketing, and because there are numerous things about Facebook Ads that I
wished I knew when I initially started investing with them.
Lesson # 1 - Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you need to select a location. So if you are a local Mount
Gambier Business then you will want to set the location to Mount Gambier. It
just makes good sense, right?
But what lots of folks overlook is that
they choose by default the option for "Everyone in this Location".
So I intend to indicate to you what that
actually means.-- 'everyone in this location' means each person in whose
Facebook says that they are in Mount Gambier will be possibly targeted by your
ad. This is pretty specific, and yet still broad enough to where you may be
wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who live in Mount Gambier, or maybe just people visiting.
So depending on your local business, you may
desire to be targeting people that are visiting or even on holiday in Mount
Gambier. By selecting the option for this you can make sure you are getting in
touch with the specific people that will hopefully be engaging with your
business, and therefore get a better engagement rate on your investment.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting.
So always remember this option exists, and
have a think about what options are going to help your business.
Lesson # 2 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, the majority of Facebook users are young, and younger target audiences
virtually only use mobile devices. Recent figures from Facebook show that
almost 50 % of users under the age of 35 only use a mobile device to access
Facebook.
Now, it really does rely on your audience,
but even though you are focusing on an older demographic, most will still have
mobile devices capable of using Facebook, so don't overlook this option.
What this means is just because you may be
on a laptop when you develop and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means be
sure you look to make sure the ad works for mobile in the preview, and you
experiment with the quantity of ads you want aimed solely to 'mobile.
Lesson # 3 - Image v Text
This is something that I really needed to
remember when first beginning. Facebook Ads must contain no more than 20 %
text, it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you will need to make certain that you have a nice
image in your ad and your font isn't too large.
Something that I usually use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are making use of in the ad.
So be confident to keep this in mind and
your ads will have more results, and less automatic denial by Facebook.
Perhaps these few approaches and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing efforts in Mount Gambier.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts Mount
Gambier on 1300 595 013 or visit, .internetmarketingexpertsMountGambier.com.au.
